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Salon styling range is popular in UK, Europe and Australia.
January 5, 2012
By: TOM BRANNA
Editor
PZ Cussons’ beauty unit has acquired the Fudge hair care brand from Australian-based Sabre Group in £25.5m cash deal that includes associated inventory. Established in 1991, Fudge is a leading premium hair care brand that is sold predominantly through salon distribution in the UK, Australia and New Zealand. It is best known for its styling products including the popular Hair Shaper product. The brand’s revenue for the year ended 30 June 2011 was £15.7m. Approximately 50% of Fudge sales ...
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